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Privacy Policy

About this Privacy Notice

At e&, we are committed to protecting and respecting your privacy. We recognise and value the trust that you place in us when you provide us with your personal data and we aim to protect it in line with applicable data protection laws.

This privacy notice explains how we use the personal data that we may collect from you if you visit our website or make a reservation to stay in our hotel.

In this notice, “hotel”, “we”, “us” and “our” refers to our eStay Hotel, owned by Etisalat Services Holding L.L.C (Dubai Branch), part of Emirates Telecommunications Group Company PJSC, collectively “e&”.

We encourage you to read and understand this privacy notice. It will help you understand: the personal data we may collect about you during the booking process and during your stay; how we may use that data; when we may share or disclose it with third parties; when we may transfer it outside the jurisdiction where it was collected; how long we will retain it; your rights concerning it; what to do if you have a complaint; and how to contact us.

The Personal Data We May Collect About You

  • Basic Personal Information: name, address, contact details, date of birth, nationality, gender, and details about other guests under the same booking
  • Government-Issued Identification: Emirates ID, passports, or other official proof of identification
  • Financial Information: payment details, credit or debit card data
  • Travel Information: booking details, special service and amenity requests
  • Photographic and Video Information: CCTV images and footage

Special Categories of Personal Data

We may also process special categories of personal data where lawful and relevant, limited to what is necessary for our services — for example, existing medical conditions, mobility needs, or dietary requirements — always in line with applicable laws.

Sources of Personal Data

We generally collect personal data directly from you as part of the booking process, during your stay, or when you use our facilities. We may also receive data from partners such as travel, hospitality and event agencies, or on-site providers (spa, health club, restaurant, etc.).

How We Use Your Personal Data

  • Booking and guest registration — accommodation bookings, check-in/out, payments
  • Stay-associated services — transportation, concierge, preferences, personalising services
  • Meetings and events — planning, coordination, venue booking, logistics, catering
  • Hotel operations — customer care, inquiries, complaints, security
  • Restaurants and sports facilities — bookings, eligibility, personalised service
  • Loyalty programs and relationship management
  • Marketing and advertising
  • Legal and policy compliance
  • Other lawful purposes reasonably related to your stay

Grounds for Processing Personal Data

By using our services, you consent to us processing your personal data in accordance with this policy. We may also process it to comply with legal and regulatory requirements and to fulfil our contractual obligations.

Sharing or Disclosing Your Personal Data

We may share your personal data with other members of our group of companies for the purposes described above, restricted to those with a genuine need to access it. We may also share data with third parties outside our organisation, including travel agencies & partners, service providers (events, logistics, catering), and professional advisors (accountants, lawyers). We only share data in accordance with applicable law and written agreements, and may disclose data to public or government authorities where legally required.

Cross-Border Transfers

Personal data collected from you may be transferred to and stored at a destination outside the jurisdiction in which it was originally collected. Where this happens, we aim to ensure it remains protected in a manner consistent with this notice and applicable data protection law.

How Long We Will Retain Your Personal Data

We keep your information for as long as necessary to fulfil the purposes described in this notice and in accordance with applicable data protection laws — for example, for the duration of our relationship with you, or for minimum periods set by legal or financial regulations.

Your Rights Concerning Your Personal Data

  • Right to a copy of your personal data
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to portability
  • Right against discrimination
  • Right to object
  • Right to withdraw consent
  • Right to raise a complaint with a data protection authority

Direct Marketing

We may use your information for direct marketing with your consent where required by law. You can opt out at any time via the unsubscribe link in any marketing communication, or by contacting us.

Keeping Your Personal Data Secure

We have appropriate security measures in place to prevent your personal data from being accidentally lost, or used or accessed in an unauthorised way, and procedures to deal with any suspected data security breach.

Cookies

We may set cookies (or ask partners to) on the device you use to access our website, in accordance with this notice.

What to Do If You Have a Complaint

You can contact us if you have concerns about how we've handled your personal data. If unsatisfied with our response, you may contact the relevant data protection authority in your jurisdiction.

How to Contact Us

For further information on the collection, use, disclosure, transfer or processing of your personal data, or to exercise any of the rights listed above, please contact the e& Group Data Protection Officer at groupdataprotection@eand.com.

Changes to this Privacy Notice

Please review this notice at regular intervals as we may update it from time to time at our discretion.

Payment Information & Privacy

  • All credit/debit card details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
  • We accept payments online using Visa and MasterCard credit/debit cards in AED (or any other agreed currency).